# Kestrel Landing Page Copy: Publish-Ready Draft

This draft is the tightened, publish-ready version of the earlier wireframe. It is written to be dropped directly into a launch page with minimal editing.

## Hero

### Eyebrow

The open foundation for Sovereign AI

### Headline

Own your AI.

### Subheadline

Kestrel is the open foundation for Sovereign AI: identity, memory, privacy, and governance that belong to the user, not the platform.

### Body

Most AI today is rented intelligence. The model may help you, but the durable layers still belong to someone else. Identity lives inside the provider. Memory lives inside the platform. Rules are hidden in product logic you cannot inspect or carry forward.

Kestrel gives developers a way to build agents differently: with portable identity, persistent memory, and constitutional governance enforced above the model.

### Primary CTA

Read the quickstart

### Secondary CTA

Inspect the repo

## Section 1

### Heading

AI should not belong to the platform.

### Copy

As AI systems become more personal and more trusted, the most important layers stop being the model alone. Identity, memory, privacy, and governance become the real trust surface. Today, those layers are usually trapped inside a provider. Kestrel exists to separate them from the model so they can belong to the person or organization the system serves.

## Section 2

### Heading

Not another wrapper. The foundation layer.

### Copy

Kestrel is an open-source framework for building sovereign agents.

It is for teams that need continuity, accountability, and user ownership rather than another provider-controlled abstraction. If your system needs to persist beyond a single session, a single model, or a single vendor, this is the layer you build on.

## Section 3

### Heading

The three durable layers of Sovereign AI

### Card 1

#### Title

Portable identity

#### Copy

Every agent has a cryptographic identity that is not trapped inside one provider or platform.

### Card 2

#### Title

Persistent memory you own

#### Copy

Memory lives outside the model, remains portable across environments, and can be governed by the user or organization that depends on it.

### Card 3

#### Title

Constitutional governance

#### Copy

Rules are enforced above the LLM, designed to be inspectable rather than implicit, and built to make behavior accountable instead of opaque.

## Section 4

### Heading

What is open at launch

### Copy

Kestrel open-sources the sovereign agent framework itself: identity, memory, constitutional governance, and the runtime needed to run sovereign agents.

Clinical deployments and product-specific integrations are not the headline of the launch. They matter as proof that the system is real, not as the center of the message.

## Section 5

### Heading

This is not a thought experiment.

### Copy

Kestrel is already being used in a real clinical setting, where continuity, trust, and governance are not optional. That matters because this launch should not read like speculative architecture or a feature parade. It should read like infrastructure that has already had to survive contact with reality.

## Section 6

### Heading

Built for developers working on durable AI systems

### Copy

Kestrel is for builders creating AI systems that need continuity, accountability, and user ownership. It is not optimized to be another all-purpose consumer AI surface. It is built for agents that need to last, carry context forward, and remain legible to the people who rely on them.

## Final CTA

### Heading

Start where the trust surface becomes visible.

### Copy

If AI is going to become durable infrastructure, it cannot remain rented, opaque, and platform-owned. Kestrel is the open foundation for building the alternative.

### CTA Row

- Read the quickstart
- Inspect the repo
- See what is open

## Optional Meta Description

Kestrel is the open foundation for Sovereign AI: portable identity, persistent memory, and constitutional governance that belong to the user, not the platform.

## Optional Social Preview Text

Own your AI. Kestrel is the open foundation for Sovereign AI: identity, memory, privacy, and governance that belong to the user, not the platform.

## Copy Notes

- Keep `Own your AI.` as the headline.
- Keep `Sovereign AI` as the category framing unless preview signal clearly rejects it.
- Use the regional home healthcare partnership as proof of seriousness, not as the page headline.
- Do not let the page drift into product-suite messaging.
- If the team needs a shorter version, fall back to `SIMPLE_LAUNCH_PAGE_ONE_SCREEN.md`.