# Walmart Advertising Strategy

Master Walmart Connect advertising. Sponsored Products, Sponsored Brands, Display Ads, and onsite/offsite campaigns with bidding strategy, budget allocation, and ROAS optimization.

## Capabilities

- Walmart Sponsored Products campaign setup and optimization
- Sponsored Brands and Sponsored Videos strategy
- Display advertising and DSP campaigns
- Keyword research and targeting for Walmart
- Bidding strategy: automatic vs manual, bid modifiers
- Budget allocation across campaign types
- ROAS tracking and optimization
- Seasonal campaign planning for Walmart events

## Install

```bash
npx skills add nexscope/walmart-advertising-strategy
```

## Usage

Ask your AI agent:

- "Set up my first Walmart Sponsored Products campaign."
- "What bidding strategy should I use for Walmart advertising?"
- "Optimize my Walmart ad campaigns for better ROAS."

## Output

Structured recommendations with actionable steps, benchmarks, and platform-specific guidance.

---

*Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — AI-powered e-commerce tools for sellers worldwide.*
